Next month the biggest designers and manufacturers in bridal fashion will be heading to the UK capital for Europe’s first bridal trade event of the year
Next month the biggest designers and manufacturers in bridal fashion will be heading to the UK capital for Europe’s first bridal trade event of the year. Bridal Week London takes place in one of the most important buying seasons of the year and will be taking over ExCeL London from 20-22 March 2022, for three days of business, fashion, and education. Brands and retailers will come together in London for the first time since 2019; an example of the global bridal industry’s resilience over the past two years. Co-located with luxury buying event White Gallery, Bridal Week London is a trading environment like no other.
Over 300 brands at Bridal Week London
Featuring the finest labels from around the world, Bridal Week London is a global epicentre for bridal fashion. Retailers will be spoiled for choice, as the very best brands from across the globe gather in one place to showcase their new collections. Some of the big brands confirmed are: Allure Bridals, Bridal Collective, Casablanca, Ellis Bridals, Justin Alexander, Maggie Sottero, Morilee, Rachel Allan, and Ronald Joyce, to name but a few.
Bridal Week is where bridal fashion trends are set. It’s the first time boutiques will be able to see the latest designs that will ultimately be sold in their stores. Every dress that a bride tries on is carefully curated as part of a larger collection, often pieced together with a theme.
Bridal Week London also hosts luxury buying event White Gallery, an exclusive edit of forward-thinking bridal, occasion, and accessory designers. This high-end, couture section of Bridal Week London is synonymous with luxury, prestige, and exclusivity. It is a trading environment like no other, with a standard of excellence that remains unmatched by any event of its kind.
A full fashion show programme will run on Sunday and Monday, with Maggie Sottero, Ronald Joyce, Savin London, Isabell Kristensen, and Morilee confirmed to hold Private Shows. The Preview Show will showcase a selection of brands from each show to include Bibiana Cabello, Dando London, Ellis Bridals, Evie Young, Kate Fearnley, Madi Lane, Seren Moda, Victoria Sanders, and Victoria London, with accessories and shoes provided by Jupon and The Perfect Bridal Company.
About Bridal Week London
Bridal Week is a trade-only event. Boutique owners can register for London 2022 by visiting www.bridalweek.com.
Although not able to attend, brides-to-be can follow the action via social media @bridalweekofficial where they can find clips from the runway, interviews with designers, and get an insight into the trends that will be hitting stores next year.
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