The Bridal Beauty Festival

The Bridal Beauty Festival launched its debut show at The Dorchester

Bridal Beauty Festival Alleven

The Bridal Beauty Festival as arrived!


Postponed by 18 months, The Bridal Beauty Festival launched its debut A/W Festival at The Dorchester Hotel London on Sunday 24th October 2021. The Festival was launched to offer brides-to-be a beautiful, immersive and interactive show, dedicated to all things beauty. The show was bursting with some of the UK’s top beauty brands, including Charlotte Tilbury, PIXI, Charles Worthington, Sunday Riley, Penhaligon’s and ALLEVEN, each showcasing new products and offering a range of makeovers, skincare consultations, live talks, demos, treatments and styling advice.

Plus the show offered heaps of wedding inspiration including fabulous balloon installations by Balloonista, floral masterpieces by Ricky Paul and life-size faux trees by Twilight Trees. Worth over £150, the goody bag was jam-packed full of full-sized products from gorgeous brands such as Pixi, Charles Worthington, ALLEVEN, Miss So. Plus each VIP guest received 10 full-size supplements by Gold Collagen.

Founded by two bridal journalists, The Bridal Beauty Company is a 360-degree platform including live events, online content and curated beauty boxes. ‘Sophie and I are beauty obsessed and alway have been. As beauty and bridal journalists and having got married ourselves, we know how important beauty is for every bride,’ says co-founder Arabella. ‘From discovering the perfect skincare regime, sourcing beautiful makeup for the big day, overhauling every aspect of your fitness and wellness journey, to sourcing for that perfect scent, the options can seem endless and intimidating.’

‘We wanted to create an immersive event to bring this to life under one roof and so The Bridal Beauty Festival was born. It’s been the most amazing journey, supported by incredible brands and we can’t wait for Spring/Summer 2022.’

Bridal Beauty Festival_Florals
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Bridal Beauty Festival Charles Worthington

Charlotte Tilbury’s Pro MUA’s offered brides make-up tutorials and expert skincare tips and headline sponsors PIXI created a stunning space, complete with rows of gorgeous PIXI skincare, enough to make us swoon. Plus Amanda Bell, PIXI’s Global Director of Brand Education and Artistry hosted jam-packed live demo’s on the TBBF Live Talks Stage. Haircare experts and headline sponsors Charles Worthington treated guests to live hair styling, demos giving their top tips for big day hair perfection. Benefit Cosmetics Brow Experts were on hand for mini brow consultations.

Penhaligon’s perfumers scented the space with their sumptuous candles whilst helping brides find their dream big day scent. ‘We absolutely loved to be part of the bridal festival, being able to connect with so many engaged visitors and brides-to-be who were ready to discover their new favourite fragrance with us,’ says Alexandra Cernanova.

‘Brides-to-be were invited to step over for a Penhaligon’s Fragrance Profiling, where an array of fragrances were experienced, and a range of emotive and open questions were asked. The guests were able to find their signature wedding scent; The Favourite, Elisabethan Rose and Empressa were firm favourites! The candles, that scented the ballroom, also caused quite the intrigue. Offering an alternative yet splendid way to scent your wedding.’

Bridal beauty boxes

If you missed the show, you don’t need to wait until Spring 2022 to get your next beauty fix, The Bridal Beauty Company offer a beautiful selection of curated beauty boxes, specifically designed for brides and their beauty journey. From the Honeymoon Boxes and sell-out Mystery Bags to the Ultimate Bridal Beauty Box worth over £250. Priced from £35, each box contains full-size products from the best brands including Charlotte Tilbury, Laura Mercier, Molton Brown and so much more.

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Further reading: Wedding Fairs & Open Days